Dyson has expanded beyond vacuums and haircare to launch an electric toothbrush called the CameraJet. Announced on 1 September 2026, the device pairs a built-in camera with artificial intelligence and a targeted fluid-delivery system designed to address cleaning in the gaps between teeth.
The company describes the CameraJet as an all-in-one tool that combines brushing, imaging and interdental cleaning. Dyson says the system identifies interdental gaps and delivers a quick jet of mouthrinse — the company reports delivery occurs within about 100 milliseconds after detection.
The CameraJet integrates three core elements: a visual sensor, on-device artificial intelligence and a mechanical fluid-delivery mechanism. Dyson states its AI model was trained using 470,000 dental images. According to the company, when the camera detects a gap where plaque commonly accumulates, the device fires a targeted jet of mouthrinse to the interdental area.
Dyson also highlights a new variable sonic oscillation feature intended to improve cleaning performance during brushing. The jet system is described as an AI-powered replacement for separate interdental cleaning steps such as flossing, combining them into a single action triggered by imaging.
Dyson says the CameraJet underwent clinical testing with 71 participants over a four-week period. The company claims the product can remove up to 69% more plaque than leading premium electric toothbrushes in hard-to-reach areas. Details such as the comparator models, specific study endpoints, statistical analysis, or the clinical testing protocol were not included in the source article.
Dyson additionally reports it worked with the National University of Singapore to develop a proxy plaque for testing purposes. The article states these development and testing activities were part of a broader, multi-year engineering effort.
The CameraJet has reportedly been in development for approximately six years. Dyson says the project drew on the work of more than 650 engineers and 30 dental professionals. This reflects a substantial resource commitment by the company as it moved into the oral care category.
James Dyson, founder and chief engineer at Dyson, is quoted describing the product as aiming to replace several distinct oral care tasks with a single device. He framed flossing as an awkward and time-consuming chore that many people skip despite knowing they should, and said Dyson’s research showed interdental gaps are consistently missed in routine cleaning.
At launch, Dyson is offering the CameraJet alongside related consumables and accessories. The product family includes the toothbrush itself, a specially formulated toothpaste, a mouthrinse, replacement brush heads, a charging dock, a travel case and a mobile app. The company’s reported retail price is roughly £420. The CameraJet is available directly from Dyson and through selected other retailers.
Dyson positions the CameraJet as a device that could simplify oral hygiene by combining visualization, plaque removal and targeted interdental cleaning into one session. The addition of imaging and automated interdental jets is intended to address the common problem of missed plaque in tight gaps between teeth.
Clinicians and consumers will likely look for more granular clinical data and independent evaluations to assess the magnitude and durability of the reported plaque reduction claim, and to understand how the CameraJet performs across different oral health conditions and user behaviours. The source article did not provide further methodological details about the clinical test or independent peer-reviewed publications.
Dyson is well known for applying engineering-led redesign to consumer appliances. The company points to its history in vacuum cleaners and haircare products as precedent for taking a similar approach in oral care. According to Dyson, the CameraJet represents an attempt to reconfigure common oral hygiene tasks into a single, tech-forward product.
The CameraJet launched on 1 September 2026 and is currently sold through Dyson’s direct channels and select retailers at a price of around £420. The launch also includes consumables and accessories and a companion mobile app. The article did not report additional rollout timelines, regulatory approvals beyond the company’s clinical test, or planned independent studies.
For dental professionals and consumers who follow oral care innovation, the CameraJet will likely prompt questions about clinical performance in broader populations, long-term outcomes, cost-effectiveness versus established interdental products, and how users adopt an imaging-led routine. The source article relays Dyson’s claims and test numbers but does not include independent expert commentary or publication of study details.
Dyson’s CameraJet represents the company’s first major move into oral care, combining a camera, AI and targeted mouthrinse jets with variable sonic oscillation. The product was launched on 1 September 2026, after about six years of development involving hundreds of engineers and dozens of dental professionals. Dyson reports training its AI on 470,000 dental images, testing the final product in a 71-participant, four-week clinical test, and claims up to 69% more plaque removal in hard-to-reach areas compared with leading premium electric toothbrushes. Price at launch is around £420, and the product is being sold directly by Dyson and selected retailers. The article did not provide independent clinical data or detailed methodologies for the reported study.
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